LAS VEGAS, NV--(Marketwire - Nov 18, 2011) - The Word of Mouth Marketing Association (WOMMA) this week announced the winners of the 2011 WOMMY Awards at the 6th annual WOMMA Summit conference in Las Vegas. The WOMMYs celebrate the people, agencies, and brands behind the most innovative and effective word of mouth marketing campaigns implemented within the past year. The winners were presented their awards on Nov. 17 during the WOMMY Awards Luncheon.
The categories and winners for the 2011 WOMMY Awards include:
Grand Prix Winner - During the WOMMY Awards Luncheon, attendees cast ballots to determine the Grand Prix winner of the WOMMYs.
- Marina Maher Communications | U by Kotex: The Story of How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice
Introduction Award - Best word of mouth marketing communication program to introduce a new product or service.
- Gold: Marina Maher Communications | U by Kotex: The Story of How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice
- Silver: CP+B | Small Business Saturday
- Bronze: Microsoft | Windows Phone 7 - Sustain Launch Momentum & Drive Purchase Consideration
Momentum Award - Best word of mouth marketing program to juice an existing product or service.
- Gold: Advocacy WOM Ltd.| How Word of Mouth Marketing Grew Dettol Sales 86% in Three Months
- Silver: Agencia Frog | The Pink Army
- Bronze: Ogilvy & Mather Worldwide | Huggies Babies On-the-Go
Social Media Award - Best use of social media as a communication medium.
- Silver: Weber Shandwick | Sharing the Army Strong Story
- Bronze: 22squared | Buffalo Wild Wings: Flavor Fanatics Campaign 2011 Leveraging Flavor Fanatics to Build Momentum
Cause Marketing Award - Best use of integrated digital marketing focused on the use of digital media as a tactic to advance a cause marketing initiative.
- Gold: Brains on Fire | Wonderopolis: Inspiring a New Literacy and Learning Experience
- Silver: WCG | Find the AAAnswers: Saving Lives from Abdominal Aortic Aneurysms (AAA)
- Bronze: Razorfish | Maxwell House Helps America Be Good to the Last Drop
Customer Relationship Management Award - Best customer relationship program.
- Bronze: Fanscape | Humanizing GameStop by Embracing Their Customers with Digital Arms
- Bronze: Kimberly-Clark | Using the Human Touch to Generate Brand Loyalty
Measurement Award - Best strategic thinking to measure the impact/success of word of mouth marketing.
- Gold: MotiveQuest + Euro RSCG | How Sprint Learned That Customer Love Could Cure Their Ills
- Bronze: Advocacy WOM Ltd. | How We Proved 15X ROI of WOM vs. TV
Mobile Award - Best use of mobile to generate word of mouth.
- Gold: Vail Resorts | Combining Facebook, Nike+ and Gowalla With EpicMix
The 2011 WOMMY Award winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.
The case studies from the top award winners will be published in the 2011 "WOM Works" research book, available for sale through WOMMA. The Gold WOMMY winners will be featured in the Nov. 28 issue of Adweek, which will include a special section focused on word of mouth marketing.
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA currently has approximately 350 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.